The demand for adventurous travel experiences has surged, with travelers seeking intense experiences that push their limits. Black Tomato's 'Get Lost' itineraries exemplify this trend, featuring survival role-playing in remote locations. Interest in these forms of travel has risen significantly, highlighting a desire for what is dubbed 'Type 2 fun'—challenging moments that yield richness in retrospect. Companies like Pelorus Travel and CMH Heli-Skiing respond to this demand by offering activities that require strength, resilience, and a connection to the wild, such as backcountry skiing and camping under the stars.
“People want bold and challenging travel experiences,” says Tom Marchant, cofounder of the outfitter Black Tomato. The company debuted its Get Lost itineraries in 2017, giving a select few clients the chance to role-play survival situations in the Peruvian Andes or Mongolian steppes.
“Adventurers are seeking true challenge and isolation,” says Pelorus Travel cofounder Jimmy Carroll. “These are trips where endurance, strength, and adaptability are essential.”
CMH Heli-Skiing & Summer Adventures has grown alongside interest in backcountry skiing, with more than 150 certified mountain guides for safe exploration across 3 million acres.
From Jack's Camp, guests can embark on a two-night foray into the vast Makgadikgadi Pans in a convoy of ATVs before making camp on Kubu Island.
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