"As time went on, I even started slowing down as I approached this junction to try to catch the offending ad. But even when I got a good look at it, I thought I must be mistaken. Eventually, at 6am one Saturday morning over Christmas, I parked, readied the camera on my phone, and waited. The roads were deathly quiet, neither car nor soul anywhere. Just me, my phone, and this wretched sign."
"An advert for, and I quote, WALE'S LARGEST VAPE SHOP. I'm no pedant, and I appreciate it's tricky to know where to put a possessive apostrophe when the word ends in S, but ye gods! this is quite something. And it was only when I'd captured it for posterity that I realised (so entranced had I been at the WALE'S) I'd missed CHEAPEST PRICE'S. It's weird, because I can't see any such aberrations on the company's rather well put-together website."
During a commute past Cardiff City stadium, a driver repeatedly encountered a red light and a blinding electronic billboard that kept changing its display. Curiosity led the driver to slow down to catch the rotating adverts, and an early-morning stakeout produced a photograph. The billboard promoted WALE'S LARGEST VAPE SHOP and later displayed CHEAPEST PRICE'S, both using misplaced apostrophes. The driver notes the difficulty of possessive apostrophes with words ending in s but finds the errors extreme. The company's website appears professional and error-free, suggesting the billboard mistakes might be an attention-grabbing ruse. The driver considered approaching the shop.
Read at www.theguardian.com
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