"Amazon has apologised after an error meant it showed a child a 15-rated film by mistake when they had tried to watch a PG movie. The child's parent had paid to rent Diary of a Wimpy Kid from the firm's Prime Video service, but they soon realised it was incorrectly streaming Love & Other Drugs - which the British Board of Film Classification says contains "strong sex and sex references"."
"'The complainant said they had rented the film for their young children to watch, but after the selected content began playing, the complainant became aware that the film that had actually played was a different film containing strong sexual content,' the regulator said. 'The complainant said they contacted the service provider by telephone three times but received no call back. The complainant then made their complaint to Ofcom.'"
Amazon apologised after Prime Video mistakenly streamed a 15-rated film to a child who had rented the PG film Diary of a Wimpy Kid. The rental instead played Love & Other Drugs, which the BBFC classifies as containing strong sex and sex references. Ofcom found Amazon in breach of its rules and said the error resulted from a licensing firm assigning the same backend code to both titles. Amazon said it resolved the issue in less than 48 hours, updated internal processes to prevent recurrence, and was not fined. 122 customers attempted to watch the rented film during the outage.
Read at www.bbc.com
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