Boots and Superdrug accused of misleading shoppers with dodgy' reward card deals
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Boots and Superdrug accused of misleading shoppers with dodgy' reward card deals
"From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging. At such a critical moment in US history, we need reporters on the ground."
"High-street pharmacy giants Boots and Superdrug have been accused of misleading customers with dodgy deals after an investigation into loyalty pricing at their stores. Consumer champion Which? compared prices across the two businesses during a six-month period in 2025, finding hundreds of cases where loyalty deals indicated a greater saving for members than in reality. Which? says it has referred both Boots and Superdrug to the Competition and Markets Authority (CMA), alleging that the companies have gone against the watchdog's guidance on loyalty pricing promotions."
"One of the examples given by Which? is an Avene moisturiser that was on sale at a Boots store for 16.50 for loyalty scheme members and 22 for everyone else. However, immediately before the deal, it was on offer for all customers at 17.60, with a was price of 22. High-street pharmacy giants Boots and Superdrug have been accused of misleading customers (PA) Following the loyalty deal, it was on offer for 16.50 for all customers, still with a was price of 22."
The Independent covers reproductive rights, climate change, and Big Tech and sends reporters to developing stories across the United States. The outlet investigates topics including the financials of Elon Musk's pro-Trump PAC and produces documentaries such as 'The A Word' about American women fighting for reproductive rights. The Independent emphasizes parsing facts from messaging and keeps reporting free of paywalls, funded by donations. Which? investigated loyalty pricing at Boots and Superdrug over six months in 2025 and found hundreds of cases where loyalty deals overstated savings. Which? has referred both retailers to the CMA alleging breaches of loyalty pricing guidance.
Read at www.independent.co.uk
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