Donal Lynch: As Conor McGregor v Liam Cunningham lights up X, why 'virtue signallers' need a break
Briefly

The article discusses the ironic situation where Greta Thunberg's notable arrival near Gaza to address climate issues became less significant in public conversation due to the online exchanges between celebrities Conor McGregor and Liam Cunningham. This behavior exemplifies a broader trend of distraction, often resulting in 'virtue signaling', where real activism is missed as social media discussions devolve into trivial disputes rather than focusing on pressing global challenges.
As the world watched Greta Thunberg arrive near Gaza, discussions around her climate activism took a backseat to the online exchanges between Conor McGregor and Liam Cunningham, revealing a stark distraction in the public discourse.
The ironic juxtaposition of such a significant environmental event being overshadowed by Twitter feuds highlights the pervasive culture of 'virtue signaling', where genuine activism can be undermined by celebrity antics.
Read at Independent
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