Currys has addressed the rising issue of phone theft in London by implementing a campaign involving the painting of purple lines along Oxford Street. This initiative encourages shoppers to move away from the kerb and hide their mobile phones in an effort to combat theft. Last year, statistics revealed that a phone was stolen every 15 minutes, highlighting the urgency of the situation. Currys aims to raise awareness about the invasive nature of phone theft and its impact on victims' daily lives through this collaborative effort with police and local authorities.
Phone theft isn't just about losing a device it's frightening, invasive, and cuts people off from their loved ones, their money, and their daily lives. Enough is enough.
Currys painted purple lines along Oxford Street to remind shoppers to keep away from the kerb and keep their mobile phones hidden to mind the grab.
Last year, a phone was stolen every 15 minutes, or 94 a day, according to data revealed by Freedom of Information requests.
The move, modelled on the Tube's mind the gap yellow lines, is part of a campaign by the retailer, police and Westminster Council to help stop phone theft.
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