A conflict between Octopus Energy and British Gas has arisen due to contentious pricing claims regarding heat pump installations. The UK's Advertising Standards Authority (ASA) recently reprimanded Octopus for an ad promoting installations 'from £500,' indicating that less than 6% of customers actually paid that amount. This pricing was connected to a government grant that was not clearly advertised. In response, Octopus accused British Gas of similar misleading practices and plans to file a complaint against them for advertising heat pump installations 'from £499.'
The ASA ruled that an Octopus Facebook ad broke multiple rules, promoting installations 'from £500,' while under 6% of customers paid that amount.
Octopus claimed that British Gas advertises installations 'from £499' and that it would report British Gas to the ASA for similar misleading claims.
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