MP Kim Leadbeater is proposing an amendment to ban advertisements promoting assisted dying services should the procedure become legalized. She advocates for a comprehensive consideration of terminally ill patients' care options, insisting that advertisements should not be allowed to portray assisted dying as a preferable choice. The amendment will also call for a review of palliative care standards, reflecting broad agreement on the importance of both perspectives. The proposed bill is set to undergo extensive scrutiny in Parliament to ensure its safety and efficacy.
Leadbeater emphasizes that if assisted dying becomes legal, there should be no promotion through advertising—aiming for a holistic approach to care for terminally ill individuals.
In her letter, Leadbeater highlights a consensus among MPs that both advertising of assisted dying and enhancing palliative care should be pursued for a balanced approach.
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