"put at risk our ability to claim gift aid on memberships, but it creates onerous new burdens"
"This threatens to cripple the very future value of membership itself as a functional model of income generation for charities with visitor models, currently worth hundreds of millions [of pounds] to charities across the UK every year."
"Membership schemes are also a huge part of the museum economy. Tate membership is probably the single biggest driver of income beyond grant-in-aid. What we know about membership schemes suggests that while they are superficially transactional, they are also built on love and respect."
The Digital Markets, Competition and Consumers Act introduces a statutory two-week cooling-off period that allows consumers to cancel organisational memberships for a full refund. Major cultural institutions including the Victoria and Albert Museum, the National Trust and the Tate warn that the cooling-off period and new reminder-notice obligations jeopardise membership models and could endanger the eligibility of memberships for gift aid. Membership programmes currently generate hundreds of millions of pounds annually for UK charities and represent a primary income stream beyond grant funding. Memberships combine transactional benefits with long-term loyalty and support that underpin museum economics. Chapter Two of the Act outlines the new subscription requirements.
Read at The Art Newspaper - International art news and events
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