Curtice says no doubt' Reform's support is falling as Farage renews attack on YouGov

"Nigel Farage accused the firm, widely seen as Britain's most influential political pollster, of being deceptive over the way it presented surveys on voting intentions - an accusation which prompted YouGov to agree to publish more data alongside its polling."

"Professor Sir John Curtice pointed out that support for the rightwing party appears to be in decline when looking at the average across the polls in the UK."

Nigel Farage accused YouGov, Britain's most influential political pollster, of being deceptive in presenting voting intention surveys, claiming it underplayed Reform UK's popularity. YouGov agreed to publish more data alongside its polling following the dispute. The latest YouGov poll showed Reform support at 25 percent, up two points, while an Ipsos Mori poll released the same day showed them dropping to 28 percent. Despite Farage's insistence that polls underestimate his party's true support, Professor Sir John Curtice, Britain's top polling expert, confirmed that Reform UK support appears to be in decline when examining the average across multiple polls.

Read at www.independent.co.uk