"The Liberal Democrats should drop their stunts and offer a more serious policy programme if they want to gain support among voters, according to a study presented at the party's annual conference. Polling by the More in Common thinktank, shown to Lib Dem members at the gathering in Bournemouth, suggested that while it has the scope to go beyond its historic total of 72 MPs at the last election, many voters tempted by the party remain uncertain about what it stands for."
"A particularly notable finding was that more than 60% of voters thought stunts by party leader Ed Davey during the general election were not appropriate when the nation faced so many challenges, with only 21% saying they were a good way to get attention. The feeling was strong even among current Lib Dem voters, 47% of whom worried that Davey's sequence of image-friendly escapades risked making the party appear less serious."
Polling by the More in Common thinktank shows many voters remain uncertain about what the Liberal Democrats stand for despite potential to win more than 72 MPs. Over 60% of voters judged Ed Davey's general election stunts inappropriate given national challenges, and 47% of current Lib Dem voters worried those image-friendly escapades made the party appear less serious. The stunts, including a bungee jump and water slide, were credited with helping the party break through and were linked to policy announcements. Officials say the party has properly costed policies, including asylum emergency proposals and a windfall tax on big banks.
Read at www.theguardian.com
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