The brand is broken': is there any way back from abyss for Tories?

"We've been effectively wiped out over the last two years - we've lost control of every part of local government and have lost almost all our MPs."

"It's not even about Kemi or [Robert] Jenrick or whatever. The brand is broken on the doorstep."

Keir Starmer's recent statements indicate a shifting political landscape, with Reform party emerging as a primary challenger instead of the declining Conservative party. Under Kemi Badenoch's leadership, Conservatives face significant losses, marked by disastrous local election results. Many traditional Conservative activists express deep concerns, noting a lack of direction and a broken party brand. This unprecedented situation raises questions about the Conservatives' ability to bounce back, as Reform offers a well-organized challenge appealing to voters disenchanted with the current party's management.

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