"Amazon Prime Video is considering rebooting The Apprentice, with discussions about replacing Donald Trump with Donald Trump Jr. as the new host. The original show significantly boosted Trump's popularity."
"An Amazon spokesperson stated, 'Since our acquisition of MGM, we have had preliminary internal discussions about what's next for The Apprentice as a property.'"
"The potential reboot represents Amazon's excitement to work with the Trumps, following the release of the Melania documentary, which grossed $16.7 million on a $40 million budget."
Amazon Prime Video is exploring a reboot of The Apprentice, potentially featuring Donald Trump Jr. as the new host. The original show significantly boosted Donald Trump's popularity. An Amazon spokesperson confirmed that discussions are preliminary and the show is not in active development. The interest in a reboot reflects Amazon's ongoing collaboration with the Trump family, following the release of a Melania documentary and the addition of Apprentice seasons to its library. The reboot's success hinges on Trump Jr.'s appeal, which is questioned.
Read at Vulture
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