""It just feels like things keep getting piled on top," said Nichole MacDonald, owner of a San Diego business that sells women's bags. "Not just for businesses, but for consumers. And what is a business without consumers?""
""Each level of pressure, economic uncertainty and tightening of the purse strings impacts people's decisions on spending," the Sash Bag owner said."
"Higher prices hit small businesses - defined as those with fewer than 500 employees - harder than big ones, and some wonder how long they can survive."
"Consumer confidence is at a record low, and the spikes in gas prices caused inflation to rise in March."
Small businesses are struggling with rising costs from tariffs and the war in Iran, leading to decreased consumer spending. Customers are opting for cheaper products, affecting sales. Economic uncertainty and inflation are causing consumers to tighten their budgets, which directly impacts small retailers. Higher shipping costs and fuel prices exacerbate the situation, with consumer confidence at a record low. Small businesses, crucial for job creation, are particularly vulnerable, raising concerns about their long-term viability in the current economic climate.
Read at San Jose Inside
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