International travel to the U.S. has significantly declined, attributed to President Trump's trade policies. U.S. Travel Association CEO Geoff Freeman highlighted the sharp drop in visitors, particularly from Canada and Western Europe, which is risking billions in potential revenue. This contraction has shifted the U.S. from a $50 billion travel trade surplus in 2015 to a $50 billion deficit today. The article emphasizes the need for a clear strategy to attract international travelers back, particularly as post-pandemic recovery remains slow and uncertainty looms over travel patterns.
We had a $50 billion travel trade surplus...Now we have a $50 billion travel-trade deficit...we haven't gotten to the bottom of why aren't these travelers coming to the U.S.?
It's free money. So discouraging these travelers...we're only digging a deeper hole.
A 1% drop in international visitor spending is equivalent to a loss of $1.8 billion.
Uncertainty is certainly something we need to address as we move forward.
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