"The Strategic Organizing Center and Starbucks Workers United released a new study that says that 90% of Starbucks Corp. ( NASDAQ: SBUX) stores are understaffed and customers face long wait times. Starbucks Workers United and Starbucks management have not always gotten along. BerlinRosen, the PR firm that released the study, has a mixed reputation. The survey is an indictment of new CEO Brian Niccol and his "Back to Starbucks" plan, a set of programs to get faltering same-store sales back on track."
"The study's results were based on four sections. First, the Back to Starbucks program has not yielded any results. Second, there has been understaffing at the vast majority of locations, causing long customer wait times. Third, low staffing has put an "unrealistic" burden on frontline staff. Finally, worker schedules are described as "uneven and mismanaged." The survey's value, according to its authors, is that it shows that CEO Niccol has done nothing to curb six quarters of falling sales."
Ninety percent of Starbucks stores are understaffed, causing long customer wait times, uneven and mismanaged worker schedules, and an unrealistic burden on frontline staff. The Back to Starbucks plan under CEO Brian Niccol has not produced measurable improvements in same-store sales or staffing levels. Operational and uniform changes drew criticism, and six quarters of falling same-store sales persist. Investor confidence has weakened, contributing to a decline in Starbucks stock. Tensions between Starbucks Workers United and management continue, and the PR firm involved has a mixed reputation.
Read at 24/7 Wall St.
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