The article examines the significant impact of media consumption on recent U.S. elections, highlighting that voters who closely follow the news favored Kamala Harris, while those less informed leaned heavily toward Trump. This trend prompted the White House to initiate a campaign to diminish traditional media's influence and foster a new direct communication ecosystem. The piece references Martin Gurri's insights on the chaotic media landscape and suggests that Trump adeptly navigates this environment, optimizing his outreach without intermediaries.
"In the last elections, Kamala Harris won by 8 percentage points among news consumers, while Trump led by 19 points among those who are uninformed about current affairs."
"The White House has launched a campaign to weaken traditional media's influence while fostering a new media ecosystem that allows direct communication with citizens."
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