"Yeah, you might think, given that the Republicans are in charge of both the House and the Senate, that a government shutdown might actually hurt the Republican brand. But in fact, it hasn't! If anything, it's been helped a little bit! Take a look here, the shift in net popularity versus pre-shutdown. When we're looking at the Republican Party overall, that brand, actually up two points. That's within the margin of error, but clearly it hasn't dropped."
"Come over to this side of the screen, look at the net approval ratings for Republicans in Congress. It's actually up five points since pre-shutdown! So what we're seeing here is the Republican brand in Congress has actually improved somewhat compared to where we were pre-shutdown, despite the fact that Republicans control. And that's the math that John Thune and Mike Johnson are looking at is, Hey, why should we give in, electorally speaking, when our brand has actually improved a little bit?"
One potential end to a shutdown is political pain if parties perceive harm. Republicans control both the House and the Senate, yet the shutdown has not hurt their brand; overall Republican popularity is up two points versus pre-shutdown. Republican congressional net approval has risen five points. The shutdown is rallying the Republican base, with base approval up 12 points, and has also improved standing among independents, up eight points. These shifts make Republican leaders less inclined to concede, since the electoral math shows an improved GOP brand despite governing responsibility.
Read at www.mediaite.com
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