Gavin Newsom created the Patriot Shop to sell parody merchandise that mirrors Trump's brash branding, using ALL CAPS, exclamation points and memes. Items include a red trucker cap reading "NEWSOM WAS RIGHT ABOUT EVERYTHING" with the description "Humility is overrated," and a tank top proclaiming "TRUMP IS NOT HOT." Newsom promoted the shop with boasting social posts and reported rapid sales, $50,000 within hours and doubling by Monday. The effort explicitly targets the president's lucrative monetization of office, which has produced millions from Trump-branded sneakers, gift wrap, perfume, cryptocurrency and guitars.
After weeks of mocking tweets from Newsom that mimic Trump's usage of ALL CAPS, multiple exclamation points and memes picturing the 79-year-old as a ripped young man, the governor took the next logical step in his get-under-their-skin campaign and launched his own store for merch, the Patriot Shop. " THE PATRIOT SHOP IS NOW OPEN!!! " he crowed. "MANY PEOPLE ARE SAYING THIS IS THE GREATEST MERCHANDISE EVER MADE. PLEASE ENJOY, AMERICA!"
It starts with a red trucker cap, naturally. The governor's reads "NEWSOM WAS RIGHT ABOUT EVERYTHING." The product's description includes the explainer: "Humility is overrated." Curiously, it was just last week when the president wore a red hat that said, "Trump was right about everything!" and told reporters, "I know Gavin very well. He's an incompetent guy with a good line of bulls-."
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