"Bankman-Fried's effort with Carlson may actually set a new bar as the most brazen attempt to run a dishonest PR playbook."
"These ideas included things like 'Come out as extremely pro crypto, pro freedom' and being interviewed on TV by Michael Lewis."
Sam Bankman-Fried, facing serious criminal charges after the collapse of his crypto exchange FTX, has been making calculated moves to repair his public image. Central to this effort was a list he created in 2022, outlining ideas for improving his reputation, including aligning with pro-crypto sentiments and engaging with influential figures for interviews. Recently, he executed one of these ideas by conducting a controversial media interview with Tucker Carlson from prison, which resulted in disciplinary action against him. This bold approach may redefine public relations strategies, especially in crisis scenarios.
Read at Slate Magazine
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