No more Mr. Potato Head license plates: Rhode Island mulls revenge after getting ditched by Hasbro | Fortune
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No more Mr. Potato Head license plates: Rhode Island mulls revenge after getting ditched by Hasbro | Fortune
"Under the proposal introduced earlier this month, Rhode Island's Division of Motor Vehicles would stop providing Mr. Potato Head as an option for a specialty license plate. Currently the plate costs around $40, with half of that amount going to help support the Rhode Island Community Food Bank. Rep. Brian Newberry, a Republican from North Smithfield, said in an email that he filed the legislation because Hasbro leaving the state will cause "untold economic harm and loss of tax revenue.""
""The license plate started at a time when Mr. Potato Head was all over the state and was having a moment," said Kate MacDonald, spokesperson for the food bank, which has received nearly $60,000 over the years due to the plate. "And while it has tapered off over the years, it's been a steady way for people to contribute.""
Hasbro announced a move from Pawtucket, Rhode Island, to Boston by the end of 2026 after nearly 70 years in the state. A proposal would direct the Rhode Island Division of Motor Vehicles to stop offering the Mr. Potato Head specialty license plate. The plate costs about $40 and donates half of proceeds to the Rhode Island Community Food Bank, which has received nearly $60,000 from plate sales. Rep. Brian Newberry filed the legislation, citing untold economic harm and loss of tax revenue from Hasbro's departure and saying the state should not advertise Hasbro products. Food bank officials say the plate has been a steady fundraising source.
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