"A trend that we're seeing is an increase in attention from political parties and brands seeing the value of podcasting as a medium and eager to bring their ad dollars to the podcast world. According to a GroupM survey, ad spend on the US elections this year is expected to increase 30% from that of 2020 to a near $16 billion (source: The Guardian). These campaigns also come with higher CPMs therefore offer the potential for greater revenue for creators than non-political campaigns."
"You're agreeing to allow your show's ad inventory to run all political ads You will NOT be able to specify the party able to run ads on your show The political ads are NOT sponsorships. You will never be asked to do a host read on behalf of any campaign. These are exclusively audio ads (15- 30 second pre-recorded ads)"
Political parties, candidates, and brands are increasingly allocating advertising budgets to podcasts, with US election ad spend projected to rise about 30% to nearly $16 billion. Higher CPMs for political campaigns can generate greater revenue for podcast creators compared with non-political ads. Digital channels are expected to receive increased election-related spending. Podcast listeners show openness to political advertising: 61% would accept more political ads if it helps creators get paid, and 68% recognize such ads do not imply podcaster endorsement. Acast will run political ad campaigns and will offer creators an opt-in or opt-out choice. Political ads will be pre-recorded audio, run only in open ad slots, and will not require host reads.
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