"Call it the Black Rifle Coffee effect, perhaps: Since 2014, those military fetishizing bean grinders have stood out as a model for creating a right-wing, culture war-fanning pander brand in the Trump era, although it apparently hasn't actually helped them reach profitability, more than a decade in. Still, Black Rifle Coffee has at least one thing going for it that many of the other MAGA pander brands can't match: They seem to actually send customers the products they order."
"You order a product, and they send you that (probably crappy) product. This is technically, you know, "how business is done" and all. We're talking day one business school stuff. But if you take a glance at the user feedback for these types of brands, the thing that immediately stands out is that the companies in question quite often seem to fail to hold up their "sending you the stuff you ordered" side of the bargain."
MAGA-focused consumer brands often monetize cultural devotion by selling politically themed products while frequently failing to fulfill orders. Black Rifle Coffee exemplifies a right-wing pander brand that built a loyal customer base since 2014 and at least reliably ships orders, despite long-term questions about profitability. Other ventures sell items like conservative-themed beer or MAGA bourbon but commonly accept payment and then fail to send purchases, counting on customers' cultural loyalty to deter complaints. This approach treats fulfillment as optional, turning partisan identity into a buffer against accountability and enabling numerous small-scale grifters to operate with limited consequences.
Read at Jezebel
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