Toy Companies Brace For An Uncertain Holiday Season As China Tariffs Loom
Briefly

During the 2024 campaign, Donald Trump emphasized tariffs as a key policy, expressing a strong belief in their benefits despite warnings of increased costs from experts and retailers. With toys primarily made in China, proposed tariffs could complicate supply chains, raising prices for consumers. As retailers prepare for holiday orders, uncertainty over costs is causing hesitance in production, risking a toy shortage. The Toy Association advocates for exemptions, noting the critical role of toys in childhood development amid these tariff discussions.
We have a frozen supply chain that is putting Christmas at risk,” Greg Ahearn stated. “If we don’t start production soon, there’s a high probability of a toy shortage this holiday season.
Trump says his ultimate aim for tariffs is to bring manufacturing jobs back to the U.S. But even if that goal were to prove an economic win for the country, building a manufacturing infrastructure takes time.
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