"As USC prepares to share a maximum of $20.5 million with its athletes by 2025, they face significant financial challenges requiring cost-cutting measures and additional revenue streams."
"The athletic department at USC has eliminated twelve positions, including that of a senior associate athletic director, as part of efforts to manage costs amid the evolving landscape of college athletics."
USC is cutting twelve positions in its athletic department as it braces for sharing $20.5 million with athletes by 2025 under the House vs. NCAA settlement. This decision comes amid serious financial challenges. The cuts include six immediate role eliminations, one being a senior associate athletic director who served multiple tenures. USC plans to explore various revenue streams to manage this expenditure, including a new multimedia rights deal with Learfield and ad sales in the Coliseum. Athletics programs will receive investments from revenue-sharing dollars to support all sports.
Read at Los Angeles Times
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