"There's a well-worn playbook for politicians who yearn to occupy the White House. One of its most common tools is to write a book, or have a book written, to introduce the presidential supplicant to voters. Historians trace the practice to Thomas Jefferson, whose 1785 book, "Notes on the State of Virginia," predated his first campaign for president in 1786."
"The current fashionable campaign book takes the form of a memoir, often ghostwritten, that unsuccessfully tries to argue that a candidate had a relatable American upbringing despite the fact said upbringing made them want to be president," he added. The latter comment pretty well describes the book carrying California Gov. Gavin Newsom 's name, but ghostwritten by veteran California journalist Mark Arax. It'll be published this month."
Political candidates often publish personal books to introduce themselves to voters. The practice dates to the 18th century with Thomas Jefferson. Modern campaign memoirs frequently take the memoir form, are often ghostwritten, and aim to portray relatable upbringings while attracting criticism for formulaic blandness. California Governor Gavin Newsom will publish a memoir that focuses on his life before the governorship and aims to moderate his image tied to the Getty family. The memoir recounts his father's role with the Gettys, his parents' divorce, his mother's financial struggles, her battle with cancer, and her suicide.
Read at The Mercury News
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