Sydney Sweeney, an actress known for her role in The White Lotus, received backlash for an American Eagle jeans advertisement described as 'MAGA-friendly.' The ad features a zoom-in on her figure and concludes with the slogan, 'Sydney Sweeney has great jeans.' Critics argue that the ad contains sexist undertones and references Nazi eugenics through a pun on 'jeans' and 'genes.' Professor Shalini Shankar criticized the ad's alignment with white nationalist identity, while JD Vance suggested the left's strong reaction shows they have not learned from Trump's electoral success.
The camera zooms in on the actress's breasts and bottom during the advert, which ends with the slogan: 'Sydney Sweeney has great jeans.'
Some critics on the left have called it a sexist attempt to appeal to Mr Trump's 'MAGA' base, while others − noting the pun on 'jeans' and 'genes' − claimed it promotes eugenics and 'Nazi propaganda.'
JD Vance, the vice-president, said the left's 'crazy' reaction to the advert showed they had failed to learn from Mr Trump's electoral victory last year.
It seemed clear to me that they [American Eagle] were aligning themselves with a white nationalist, MAGA-friendly identity,
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