"Finding information, an application, or a product through traditional menu navigation has never been fast. Users often face difficulty. They want to understand how information is organized before accessing it. Here's a simple example. If a user is on a sports website looking for running shoes from a specific brand, where do they start? Do they filter by shoe type or brand? The structure isn't always clear, and that slows people down."
"When searching for an app, you often need to swipe through multiple screens and scan numerous icons until you find what you need. It's not always fast and efficient. Navigation menus have been the default for years. They provide a simple, structured way to organize large amounts of information. Whether it's a first-time user exploring the app or a returning user, the menu structure helps them find information more easily."
"Menus often have too many options, especially on large marketplaces or e-commerce websites. Users must stop, read, and think before clicking. What should be a quick decision turns into confusion. As an example, we can look at the Amazon menu. Even though this large e-commerce website is structured and organized, users often have to go back and forth in the menu to find the exact category of the item they want: They need to read each category, think, make a choice, click,"
Traditional navigation menus provide structure but often impede quick access to information and products. Users frequently need to understand organizational hierarchies before finding items, creating cognitive friction and delay. Large e-commerce menus require scanning many options, making choices, and backtracking when categories are unclear. Mobile app discovery often demands swiping through screens and scanning icons, which is inefficient. People expect faster, smarter ways to locate products, information, and apps. Alternative patterns and evolving search paradigms can reduce decision friction and improve speed. Designers for web, desktop, and mobile can apply practical search-driven and contextual patterns to enhance discovery and usability.
Read at LogRocket Blog
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