Duolingo's Head of UX, Mig Reyes, announced a significant shift from calling UX design to Product Experience (PX) design, reflecting the company's product-led culture. This change is motivated by a need for a term that resonates more with the company's functional approach. While the rebranding has drawn mixed reactions from the design community—some praising it as innovative and others dismissing it as marketing—it signals a broader trend of evolving design titles that prioritize functionality over traditional terminology. This discussion draws parallels to the historical evolution of UX design itself.
We gave the umbrella name "UX" a shot. It never stuck. It didn't feel like us. It felt... antiquated.
This is a rather interesting take on UX design since we've always learned that there needs to be a balance between the users and the business.
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