"Zara is without a doubt one of the most popular fashion brands worldwide, but whenever I've tried shopping on their website, I've found it confusing to navigate. In this article, I'm looking at the site both as a shopper and as a user experience specialist to break down the issues more systematically. Fair warning: once you notice these problems, you won't be able to unsee them. Let's dive into the analysis."
"Unusual entry point: The first thing you see on Zara's homepage is a random product or collection, dropped in without context. No categories, no overview, just one item staring at you. It feels like starting a book from the middle. Tiny product description: The description text is so small it might as well not exist. Unless you zoom in, you can't read it, which makes it useless and definitely not accessible."
"Aggressive pop-ups: The site "welcomes" you right away with 2 banners: the mandatory cookie notice and a full-width subscription modal. The cookie banner is understandable since regulations require it, but the subscription prompt feels totally unnecessary. Most users come to Zara's site to browse new arrivals or shop, not to sign up for marketing texts. As both a shopper and a designer, I find this extra layer intrusive."
The homepage presents a single product or collection without context, leaving users disoriented and lacking category or overview cues. Product description text is tiny and unreadable without zoom, rendering descriptions effectively inaccessible. A minimalist aesthetic dominates but sacrifices user orientation and clarity. Two immediate banners appear on arrival: a mandatory cookie notice and a full-width subscription modal, with the latter feeling unnecessary and intrusive for shoppers. Pop-ups and modals add friction and require extra clicks before viewing content. Main navigation text is too small even at 125% zoom, frustrating many users and harming accessibility for common vision issues.
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