In today's digital landscape, where attention spans are short, effective landing page design is essential for maximizing conversion rates. Users process visuals faster than text, making thoughtful design crucial in guiding users toward call-to-action (CTA) elements. Members of Forbes Agency Council shared 20 expert tips for improving landing page performance, emphasizing the importance of visual flow, reduced clutter, and mobile-first design. Techniques include creating a clear visual hierarchy, making CTAs stand out, and using authentic imagery, all aimed at enhancing user experience and encouraging clicks.
When attention spans are ever-decreasing and visuals are processed faster than text, landing page design can make or break a conversion.
Thoughtful design—including layout, imagery and spacing—reduces friction in this process and encourages clicks.
Keep key content above the fold and use color to support navigation, making CTA buttons stand out visually.
Creating a clear visual hierarchy can significantly enhance user engagement and drive conversions.
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