In digital experience design, there's a prevalent issue where designers default to using a UI layout, akin to a contractor using only a hammer for renovations. This approach can create the illusion of progress without genuinely solving deeper experience problems. To create significant user experiences, it's crucial to utilize a comprehensive range of design tools and strategies. Jesse James Garrett's framework emphasizes the complexity of user experience, highlighting that user interfaces are merely the superficial aspect of a more intricate design structure.
But, in digital experience design, we see this all the time. Designers rushing in to "solve" problems with one big hammer: a UI layout.
If we want to design truly great experiences, we need more than a hammer. We need a broader set of tools and the wisdom to know when to reach for each one.
Jesse James Garrett's Elements of User Experience lays out a time-tested framework for what's needed to create a user experience.
When most people think of "UX," what they picture is the user interface. That glossy finish on top of a much deeper structure.
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