Imran Riaz, Head of Product and Design at Air Products, discusses his extensive experience in transforming legacy organizations' mindsets from being output-focused to outcome-based. Highlighting the challenges faced when introducing product management and UX into large organizations, he emphasizes the necessity of understanding customer needs and aligning internal teams towards achieving these overarching goals. His current initiative at Air Products aims to establish a center of excellence for product and design, showcasing the critical value of user experience and product management throughout the organization.
In large, global legacy organizations, the challenge is to shift from an output-focused mindset to an outcome-based approach that values user experience and customer needs.
My work has focused on transforming organizations to be customer value-driven, and understanding user experience is vital in aligning product management with overall business goals.
#product-management #user-experience #organizational-change #legacy-organizations #industrial-technology
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