"The dining room setup, featuring a large table and spaced chairs, highlighted the American lifestyle, characterized by lower population density and a different approach to comfort compared to Japan."
"The larger point was to teach them about who we are. The dining room showed them our size, but also our expectation of a certain kind of luxury and comfort."
In 1986, Toyota's design firm created a model American dining room in Japan to help executives understand American culture and market needs. This initiative aimed to illustrate not only the physical size differences but also the expectations of luxury and comfort in American homes. The dining room setup, featuring a large table and spaced chairs, highlighted the American lifestyle, characterized by lower population density and a different approach to comfort compared to Japan. This understanding was crucial for Toyota's ambitions in the U.S. market.
Read at Fast Company
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