In discussions with various design leaders about the interplay between design and metrics, a prevalent issue emerged: how can designers make executives value design? This barrier exists not only for leadership roles but also affects mid-level designers who are pressed to showcase business outcomes. The crux of the issue lies in the ability to communicate design ideas effectively to decision-makers, as poor communication often leads to rejection and disregard. In essence, the challenge faced is more about attention than power dynamics in the workplace.
If an executive pulls out a phone during your meeting, you've lost them. - A Director of UX
The challenge of getting executives to care about design is prevalent among all levels of designers, not just those in leadership roles.
Designers must learn to communicate effectively with decision-makers since brilliant ideas can be overlooked without proper communication.
The issue at hand is not rooted in a power imbalance, but rather in an imbalance of attention from executives towards design.
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