Logan Paul auctions off $5.3 million Pokemon card, pushing for young people to invest more in nontraditional assets: 'Don't be afraid to take a risk' | Fortune
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Logan Paul auctions off $5.3 million Pokemon card, pushing for young people to invest more in nontraditional assets: 'Don't be afraid to take a risk' | Fortune
"The former WWE United States Champion actually used to wear the card-which he says is "the rarest card in the world" and the "Holy Grail"-around his neck during competitions. The card is a PSA-graded 10 Pikachu Illustrator, and only a few dozen copies exist worldwide. But Paul's card is the only one to receive a 10/10 grade from Professional Sports Authenticator (PSA)."
"Paul said he plans to auction the card in early 2026 and estimates it will sell for between $7 million and $12 million, which would bank him about $2 million to $7 million. He also argued collectibles like Pokémon cards have "outperformed" the stock market during the last two decades. "If you have the money, don't be afraid to take a risk, especially if you're young," Paul said."
Traditional guidance favors stocks, 401(k)s, and homeownership as primary investments. Younger investors increasingly consider alternatives such as luxury goods and collectibles. Logan Paul promotes nontraditional investing for young people and is auctioning a PSA-graded 10 Pikachu Illustrator Pokémon card he bought for $5.3 million, estimating a $7–$12 million sale in early 2026. Paul claims some collectibles have outperformed stocks over recent decades and encourages risk-taking while young. Global wealth manager AES notes collectibles like wine, manuscripts, vintage cars, and art can yield reasonable returns but often do not match stocks’ long-term performance or liquidity.
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