"Some of you might remember InVision. InVision was the OG prototyping tool. It let you stitch together PNG exports of your designs to simulate basic flows. What was cool about InVision was that, for the first time ever, you could get stakeholder feedback on sequences of steps rather than discrete screens. Many wouldn't realize it wasn't a real app. It was much easier to get people excited about an idea when it felt real."
"A prototype worth (burning through) six figures In the late 2010s it wasn't uncommon for founders to raise capital using InVision prototypes. I know it because our agency made and sold lots of them. A clever speaker could pitch a revolutionary app to investors using a fancy InVision prototype and the latter would feel compelled to get onboard. But many of these ideas lacked meaningful business models. And rather than figuring out what the market wanted, founders followed..."
InVision enabled designers to stitch PNG exports into clickable sequences that simulated basic app flows, allowing stakeholders to experience step-by-step interactions. The realism of interactive prototypes made it easier to generate excitement and obtain concrete feedback on sequences rather than isolated screens. Agencies produced many high-fidelity prototypes that founders used to pitch investors, and such demos sometimes helped raise capital. Those prototype-driven pitches frequently prioritized presentation over market validation, leading some founders to pursue ideas without clear business models and to burn through significant capital chasing product polish instead of demand.
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