"A new Pokemon pop-up shop will be coming to the London Natural History Museum in early 2026, and fans of all things pocket monsters can expect exclusive items to be sold here. Can fans also expect to compete for these items with scalpers who view opportunities like this as an opportunity to make some quick cash? If previous Pokemon events are any indicator, probably."
"The Pokemon Company will be celebrating the history of the 30-year-old franchise with this event. "There is such a wonderful alignment between Pokémon and the Natural History Museum--we're obviously both big fans of the natural world and its evolution and diversity," director of commercial and visitor experience for the museum Adam Farrar said (via Eurogamer). "We hope this collaboration will spark joy and curiosity in the creatures around us, both in the world of Pokémon and Earth.""
"While scalping is a fear, the museum is attempting to prevent this by requiring visitors to claim free tickets that'll be offered online starting October 1. The pop-up shop is scheduled to run from January 26 through March 22, and it'll offer clothing, accessories, and more merchandise for sale. The item that'll likely be sought after the most will be an exclusive plush toy of Pikachu hugging the museum."
The Pokemon Company will present a pop-up shop at the London Natural History Museum in early 2026 to celebrate the franchise's 30th anniversary. The shop runs January 26 through March 22 and will sell clothing, accessories, and exclusive items, including a plush of Pikachu hugging the museum. The museum will require visitors to claim free tickets online starting October 1 to deter scalpers. Past museum collaborations, such as a 2023 partnership with the Van Gogh Museum, saw special-edition items sell out quickly and attracted resellers who bought large quantities in person and online. Museum staff hope the collaboration sparks curiosity about natural diversity.
Read at GameSpot
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