Sega has launched its first-ever physical store in Shanghai’s Bailian ZX mall, featuring exclusive merchandise and interactive displays, resonating with game culture. This marks a significant step for the company, as it aims to replicate the success of Nintendo's retail outlets. Although there are hints at expansion, only one additional store is planned for Tokyo in the Shibuya Parco department complex this summer. Sega's president, Shuji Utsumi, highlighted the goal of sharing Sega's charm in Shanghai, which has a rich gaming heritage, as Sonic the Hedgehog made a special appearance during the grand opening.
Sega's president Shuji Utsumi expressed a desire to deliver Sega's charm to the fans in Shanghai, highlighting the city's deep-rooted game culture.
The Sega store features exclusive merchandise, interactive displays, and fun photo opportunities, establishing a similar experience to that of Nintendo stores.
Currently, there is only one Sega store operational and a second is set to open in Tokyo’s Shibuya Parco this summer.
With plans for future expansions hinted at, Sega strives to connect with a global audience, although further store openings may take time.
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