"The launch of Olaplex invalidated the assertion that the only way to fix damaged hair is to cut it. It used a patented ingredient to strengthen and rebuild all types of hair bonds ravaged by bleach, colour and other chemical or heat treatments."
"Hairdressers raved about Olaplex, clinical and consumer trials agreed, rival and new brands jumped on the bonding trend and launched countless variations on the theme."
"The new No3 Plus offers a drastically improved method of use, making all the difference between compliance and neglect. My very fine, bleach-damaged hair now gets the same proven results in three minutes."
Olaplex transformed hair care by introducing a patented ingredient that repairs damaged hair bonds without cutting. Hairdressers praised its effectiveness, leading to a surge in similar products. Despite initial reluctance to use Olaplex's No3 due to its lengthy application process, the new No3 Plus offers a quicker, more convenient method. This improved version allows for effective hair repair in just three minutes, making it easier for users to incorporate into their routine. The results have proven effective for those with fine, bleach-damaged hair.
Read at www.theguardian.com
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