"But specific deodorants for body parts other than the armpits weren't really a thing until 2018, when an American obstetrics and gynaecology doctor founded Lume Whole Body Deodorant, after repeatedly seeing patients who were worried about odour below the belt. Sold as a roll-on, cream, spray or wipes, it can apparently be used on pits, underboobs, belly buttons, butt cracks, vulvas, balls, feet and more!"
"In July, Lynx launched its own lower body spray which, if its advert is anything to go by, smells so good that it will have people leaning in to sniff your bottom, crotch and feet. The ad starts with a basketball player who is so distracted by the scent of another player's crotch that he forgets to defend, instead enjoying the opportunity to get up close and personal with his opponent's shorts as he leaps up to the basket."
Sure launched a Whole Body deodorant marketed for breasts, feet and testicles. Whole-body deodorants echo early-2000s body sprays from brands like Lynx, Charlie and Impulse. Lume, founded in 2018 by an American obstetrics and gynaecology doctor after seeing patients worried about below-the-belt odour, sells roll-ons, creams, sprays and wipes and has accumulated more than 200,000 five-star reviews. Mainstream brands including Lynx, Dove, Old Spice and Secret have introduced whole-body products. Lynx promoted a lower-body spray with an advert depicting people drawn to crotch and backside scents. AKT offers a natural deodorant balm promoted during the Paris Olympics.
Read at www.theguardian.com
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