Chapel Down toasts million-bottle milestone in race to challenge champagne
Briefly

Chapel Down toasts million-bottle milestone in race to challenge champagne
"Chapel Down has sold more than a million bottles of English sparkling wine in a single year for the first time, a watershed moment in its bid to seize 1 per cent of the global champagne market by 2035."
"James Pennefather, who took the helm as chief executive last year, expects that figure to climb to 0.7 per cent by the end of the decade."
"One of the real strengths of Chapel Down and English sparkling wine is that we've expanded the number of occasions on which people are drinking high-value sparkling wines."
"Group revenues climbed 19 per cent to £19.4 million, fuelled chiefly by a 38 per cent surge in off-trade sales through supermarkets."
Chapel Down, Britain's largest winemaker, achieved a milestone by selling over a million bottles of English sparkling wine in a year. This accounts for approximately 0.4% of the global champagne market. Chief executive James Pennefather aims to increase this share to 0.7% by 2030, depending on the wider champagne market dynamics. The company has expanded the occasions for consuming high-value sparkling wines, contributing to its growth. Revenues rose 19% to £19.4 million, driven by a significant increase in off-trade sales through supermarkets.
Read at Business Matters
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