In a pre-social media algorithm era, a vibrant wine blogging community thrived online, led by pioneers like Gary Vaynerchuk, who transformed wine discussions. Young creators like Julien Miquel and Jon Thorsen emerged, experimenting with their voices and developing audiences across various platforms. Thorsen reflects on this past, recalling a time when Twitter fostered genuine connections among wine enthusiasts, in stark contrast to today’s landscape dominated by restrictive algorithms and misinformation.
"It was a scrappy, transitional moment in wine media, brimming with experimentation and personality."
"Gary Vaynerchuk was the original disruptor. His blend of real talk and goofball charm redefined how wine could be discussed."
"[It was] the good old days when the dumpster fire that Twitter has become was actually useful and filled with community."
"I had no clue what I was doing," the founder and owner of Reverse Wine Snob freely admits.
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