"The Phony Negroni lineup is vibrant and compelling, delivering outstanding product quality and staying true to the traditional cocktail experience. We're excited to scale the brand to reach more consumers while preserving what makes it special."
"The announcement also states that St. Agrestis's founder and the company's leaders will remain involved in the business for the near term."
The availability of non-alcoholic spirits has significantly increased over the past decade, with Brooklyn's St. Agrestis leading the way with its Phony Negroni. The Wine Group has announced its acquisition of the Phony Negroni brand, aiming to expand its reach while maintaining product quality. The acquisition does not indicate a complete takeover, as St. Agrestis's leadership will remain involved for the near term. Production will continue in Brooklyn for up to a year before potentially moving to a larger facility.
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