Noble & Co's recent report on the whisky secondary market indicates significant downturns, with volume dropped by 21% and value down by 53% compared to the previous year. Despite these troubling trends, The Macallan remains a stronghold in high-end sales, taking the lead with 12 of the 18 bottles sold for over £10,000. Notably, a 60-Year-Old Macallan bottle sold for nearly £47,400. Overall, the auction market reflects deeper weaknesses, with sustained declines in prices since late 2023 and a shift towards lower-priced bottles indicating changing buyer behavior.
The Macallan has become the dominant force in high-end whisky sales, with 12 out of 18 bottles sold for over £10,000 coming from this brand.
Despite a significant overall decline in the whisky auction market, the ongoing demand for The Macallan highlights a niche of resilience amidst broader weaknesses.
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