"Essential Parfums is new to John Lewis and aims to democratise creative perfumery, providing an open brief to perfumers with total creative freedom and sustainable practices."
"The brand offers 100ml bottles for around 86, which is less than half the cost of a pretty average designer fragrance, emphasizing fair pricing."
"Geraldine Archambault, the founder, has introduced a discovery set of 2ml samples for 25, allowing customers to try various fragrances without a large investment."
Essential Parfums aims to democratize creative perfumery by providing affordable, high-quality fragrances. The brand collaborates with renowned perfumers and emphasizes sustainable practices, using natural ingredients and eco-friendly packaging. Their pricing strategy offers 100ml bottles for around 86, significantly lower than many niche fragrances. A discovery set of 2ml samples is available for 25, allowing customers to explore various scents without a hefty commitment. This approach contrasts sharply with the often exorbitant prices of other niche fragrances, promoting transparency and authenticity in the industry.
Read at www.theguardian.com
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