"I'll be out in the community more, meeting with our partners and making decisions at a higher level,"
"I'm very excited and think the change will set us up for success."
"But in order for us to be successful today, we need to help our winery partners move through their inventories, find new markets and help the bulk marketplace. If we do that, we'll increase their ability to buy Sonoma County grapes."
"We're going to be laser focused on taking grape grower investments and dollars and looking for ways to create wine sales and business opportunities for the wineries buying Sonoma County grapes,"
Sonoma County Winegrowers reorganized to shift more focus toward supporting local wineries and increasing wine sales. Jennifer Dieckmann was named executive director to manage day-to-day operations and increase community engagement. Karissa Kruse remains CEO and will concentrate on building national partnerships and expanding market demand for Sonoma County wines. California crushed between 2 million and 2.5 million tons of wine grapes in 2025, a 25-year low, prompting many producers to scale back production and creating oversupply on the bulk market. Growers removed 38,000 acres statewide, including 2,700 acres in Sonoma and 3,100 acres in Napa. The organization will pursue initiatives to move inventory, find new markets, and support winery business opportunities.
Read at The Mercury News
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