"They used AI to determine personality traits based on the reviews, and compared it to the strength of wine people were buying. Analysis revealed that people who score high in agreeableness and openness tend to go for wines with a higher alcohol content. These are usually perceived as being of higher quality and have a richer body and taste - for example a Cabernet Sauvignon, Malbec, Port or Sherry."
"Meanwhile, those who scored higher for extraversion and neuroticism tended to buy wines with lower alcohol content - for example Sauvignon Blanc, Pinot Noir or Prosecco. 'The findings indicate that personality traits significantly shape consumer evaluations of wine,' the researchers wrote in the Journal of Personality. The team said people who scored high for openness - meaning they are open to new ideas and experiences - might like wines with higher alcohol content because they often have a richer taste."
AI analysis of nearly 10,000 online wine reviews linked personality traits to the alcohol content of wines purchased. People high in agreeableness and openness tended to choose higher-alcohol wines such as Cabernet Sauvignon, Malbec, Port, or Sherry. People higher in extraversion and neuroticism tended to select lower-alcohol options such as Sauvignon Blanc, Pinot Noir, or Prosecco. Higher-alcohol wines were described as richer-bodied and often perceived as higher quality. Openness was associated with preference for richer, layered sensory experiences. Agreeableness may relate to choosing higher-alcohol wines for perceived social approval. The extraversion result was unexpected.
Read at Mail Online
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