JK Rowling called for a boycott of Marks & Spencer after a complaint regarding a trans employee. A mother felt uncomfortable when the employee offered help in the bra section, stating the interaction was inappropriate and upset her daughter. M&S apologized and clarified that the staff member's role did not involve bra fittings. Rowling criticized M&S for prioritizing the needs of trans individuals over women's privacy, referring to a Supreme Court ruling on gender issues. Fiona McAnena of Sex Matters also condemned M&S for allegedly ignoring customer concerns in favor of inclusivity.
"It's time for women to vote with their wallets," the gender-critical author wrote. "If stores like M&S continue to flout the Supreme Court ruling on women-only spaces, prioritising the wishes of men who want to undress near, or help fit bras on teenage girls, a boycott seems appropriate."
Fiona McAnena, director of campaigns at gender-critical group Sex Matters, previously condemned the brand in a statement to The Telegraph, saying it needs to "rethink its priorities".
The anonymous customer, who lodged a complaint, stated that while the staff member was "polite," the interaction was "completely inappropriate" and left her daughter feeling "freaked out".
M&S confirmed the staff member approached the customer was one who worked across the clothing section and is not an employee who carries out bra fittings.
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