Pharrell Williams' online auction house Joopiter sold luxury watches worth over $1 million in July. The collection featured notable brands such as Rolex, Cartier, and Hermès. A curated selection of collectible watches, it was available to wealthy collectors for nearly two weeks. Key items included a Rolex Daytona 'Sodalite', sold for $43,750, and a unique Cartier Tank Cintrée, which fetched $62,500. Together with five other top-selling watches, they made up a significant portion of the auction's total sales, highlighting the growing market for high-end collectibles.
Rolex remains king when it comes to the secondary market. The Daytona 'Sodalite' is produced in white gold with a rare blue sodalite dial and eight diamond indexes.
This Cartier Tank Cintrée is a one-of-a-kind model that was made as a special order. It showcases the uniqueness and exclusivity that collectors seek.
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